Post by account_disabled on Mar 9, 2024 0:49:39 GMT -5
As often happens to us, let's make a premise: 90% of the emails that a user receives were not requested directly by the latter. Having said this, it is easy to understand how deliverability, i.e. the ability of emails to reach their recipients , is a fundamental element and it is equally essential, consequently, to always keep an eye on all the factors that influence it. For what reason? Simple answer: to prevent the filters of the various email providers (Apple, Google, Microsoft, etc...) from diverting your emails into the spam of the users you are addressing. Let us then try, together, to understand what are the elements that can influence deliverability , making a distinction between internal and external. The first, the internal ones , are the easiest to manage.
Let's start from the beginning: the object . The Hong Kong Telegram Number Data subject of an email is fundamental when creating a DEM campaign and must be created following a series of rules. For example, it is an excellent choice to avoid words such as "free", "promotion", "offer" and similar, but also not to write all words in capital letters, use the dollar sign "$" and too many signs of punctuation. This is because these are all attention-getting and, therefore, sufficient motivation to be considered spam. Pay attention, then, to the use of URL shorteners such as Bit.ly and Goo.gl (which Google has decided to close and, therefore, will stop working on March 30, 2019), which can be seen as a ploy to disguise spam links or directed to certain external pages or products.
Two more pieces of advice, before moving on to external factors. First of all, when you create the text of your email, make sure that it does not contain too many capital words and excessive punctuation and that you compose it using terminology that is not excessively commercial. Then pay attention to the image/text ratio . In fact, keep in mind that most users consult their email via smartphone, with the risk of an inefficient connection and, therefore, uploading photos slowly. There are also some clients that directly block the images inserted in the email body, making it difficult to use. Finally, despite being an American regulation, follow the rules of the CAN-SPAM law : always insert the link that allows users to unsubscribe from your list, the name and contact details of your company and, if you receive unsubscription requests, implement them within ten days .
Let's start from the beginning: the object . The Hong Kong Telegram Number Data subject of an email is fundamental when creating a DEM campaign and must be created following a series of rules. For example, it is an excellent choice to avoid words such as "free", "promotion", "offer" and similar, but also not to write all words in capital letters, use the dollar sign "$" and too many signs of punctuation. This is because these are all attention-getting and, therefore, sufficient motivation to be considered spam. Pay attention, then, to the use of URL shorteners such as Bit.ly and Goo.gl (which Google has decided to close and, therefore, will stop working on March 30, 2019), which can be seen as a ploy to disguise spam links or directed to certain external pages or products.
Two more pieces of advice, before moving on to external factors. First of all, when you create the text of your email, make sure that it does not contain too many capital words and excessive punctuation and that you compose it using terminology that is not excessively commercial. Then pay attention to the image/text ratio . In fact, keep in mind that most users consult their email via smartphone, with the risk of an inefficient connection and, therefore, uploading photos slowly. There are also some clients that directly block the images inserted in the email body, making it difficult to use. Finally, despite being an American regulation, follow the rules of the CAN-SPAM law : always insert the link that allows users to unsubscribe from your list, the name and contact details of your company and, if you receive unsubscription requests, implement them within ten days .